Building Trust During Organizational Change: The True Currency of Transformation

 By Gina Soleil, Founder of Reframe

Years ago, I worked with an organization in the throes of a major transformation. Tension was high, and uncertainty was everywhere. But something remarkable happened: the leadership team consciously decided to put trust at the center of everything they did. They opened the dialogue, led with empathy, and provided consistent support. The result? The organization didn’t just survive the change; it thrived overnight into a more collaborative, resilient, and motivated team. 

Trust isn’t just a “nice-to-have” during times of change—it’s the currency that keeps everything moving. When trust is present, people feel safe asking questions, offering ideas, and taking risks. They know their leaders have their backs, and that sense of psychological safety fuels motivation, collaboration, and resilience. 
 

I’ve seen it firsthand: teams that trust their leaders are more adaptable, more innovative, and more willing to embrace new ways of working. On the flip side, when trust is missing, even the best strategies fall flat. Resistance grows engagement drops, and progress stalls. 

 
So, how do you build trust when the ground shifts beneath your feet? It starts with intentionality and heart: 
 

• Open Dialogue: Create forums for honest conversations. Invite questions—especially the tough ones. Listen deeply and respond transparently. 

• Empathy: Show up as a human first and a leader second. Understand what your people are feeling and acknowledge their concerns. 

• Consistent Support: Be present and reliable. Follow through on promises, provide resources, and check in regularly. 

• Vulnerability: Don’t be afraid to admit when you don’t have all the answers. Vulnerability breeds connection and trust. 

• Celebrate Progress: Recognize the wins, no matter how small. Celebrate the courage it takes to move forward together. 

 
When leaders prioritize trust, a ripple effect transforms the entire culture. Employees feel valued and empowered. Collaboration becomes second nature. Teams bounce back from setbacks faster and are more willing to innovate. Most importantly, people lean into change because they know they’re not facing it alone. 
 

The leaders who make the most significant impact aren’t just the ones with the sharpest strategies—they’re the ones who build trust daily and create environments where people feel safe, supported, and inspired to do their best work. 
 

Now is your moment if you’re ready to become a leader who inspires trust and leads teams through change with confidence and compassion. Join me for an upcoming Reframe Masterclass. Together, we’ll dive deep into the art and science of trust-building so you can lead your organization through any transformation—and come out stronger on the other side. 

Ready to uplevel your leadership and build a legacy of trust? 

Enroll in a Masterclass today and lead change with heart.